Marketing Conference - Marketing Strategy Essay Example | Topics and Well Written Essays - 500 words

Marketing Conference - Marketing Strategy - Essay ExampleInteraction, righteousness to the community and employee satisfactionCompetition analysis Understanding where our products rank in the market place is important to better determine how to improve our market serving among consumers thus improve our revenue. A comprehensive analysis of the activities of our potential competitors is an ever going telephone line objective.Government grants are funded by tall money. They therefore posit very strict compliance and reporting measures to ensure that the money given is well spent. Unfortunately grants are never given away indiscriminately. However, other sources of reenforcement are available. Nonetheless, it is still important that to research the rear market, in order to ensure that customers will pay for the product. The cost of starting up of a business can be mitigated throughBank Loan This is another option for funding once target market is ascertained. The bank will ask a realistic cash flow forecast, and proof that the loan will be paid back with interest. The bank may require provision of securities against the loan such as a house or car in case you dont pay. This requires stringent risk analysis.The targeted market is often defined in terms of demographics and psychographics. In demographics, the target market is considered using variables such as gender, age, education, house-hold income, marital status, employment status, residence and the number of children in the house-hold. For example, Kick Covers could target consumers aged between 26-to-50 years old with yearly house-hold income of $50000 or more, or house-holds with children aged six years or younger.Psychographic This is a general term for consumers personality traits, beliefs and attitudes about social issues (opinions) personal interests (sports, music or movies),and shopping orientations(price sensitive shoppers, recreational shoppers, convenience